I have always been an independent thinker, one who didn’t follow the crowd; someone who could always see the other side of the coin and understand what the customer wanted.
For many years, I held managerial positions in the hospitality industry; an industry that is very consumer and service oriented.
Being in these positions taught me the day-to-day business operations: inventory, quality control, purchasing, human resources, menu planning, marketing, etc. I could even forecast a budget and understand a P& L statement.
Pretty good, huh?
I became adept at catering and planning events at several of the facilities that I operated. In fact, it is how I learned the event planning and catering segment of the hospitality industry.
When I left the industry and started my own wedding planning and event business, I thought I knew what it took to have a successful catering, wedding and event planning business.
I had on going clients and my business grew rapidly by word of mouth. Because I was growing so fast, I didn’t think about the business process and the essential tools that I needed to have in place. All I knew was that I had a talent, I was passionate about my work, and I wanted to meet my client’s needs. And not to forget, I loved being a business owner.
Sound familiar? I think many of us have been there, yes?
You start to realize something is amiss when you are growing too fast, and you don’t have the infrastructure in place to support your growth. What do you do? And what happens when your business slows or stops, and you don’t have the foggiest idea how to get it back on track?
I realized that if I wanted to continue in business and provide my clients with great services, I needed to have a strong business structure in place. This meant that I had to have business and marketing plans, legal contracts, and I needed to surround myself with a team of individuals – an Attorney, Bookkeeper, CPA, and a Business Mentor, who had the knowledge and business skills that would be instrumental to the growth and success of my wedding and event planning business.
So was it a stretch from walking on shifting sand to standing on solid ground? Yes, it has been. But now that I’ve taken the time to build a foundation that not only sustains my business, I am able to focus and become creative in the areas of my business that need to grow. And it has allowed me to be a more confident and savvy wedding and event planner – a planner whose purpose is creating quality events that support the needs and visions of my clients.
How Are You Treating Your Business?
- Are you the obstacle to your success by not putting in place the business essentials that will give you a good foundation and help you succeed?
- Are you working in your business instead of working on your business?
Setting Your Self Up And Your Business For Success!
Identifying the obstacles that are impeding your business growth is critical. Although I thought I knew what was limiting my success, by enlisting the advise of a small business mentor, like Lynn Hawkins of Sky Hawk Enterprises and using S.M.A.R.T (Specific, Measurable, Attainable, Realistic and Time based tool), we were able to take a deeper look at my business and get it back on track.
You Can’t Do It Alone – It Takes A Team
The Nigerian Proverb – It Takes A Village To Raise A Child says it all.
Although many us think we can do it alone, it really takes a team to help us along our business journey. And by team, I mean, enlisting the following business experts to support you and your business.
- A Well Rounded Business Mentor
- A mentor in the wedding and event industry
- An attorney that specializes and understands the special needs of a small business owner
- Bookkeeper and CPA – You Need both of them
- Bank Professional – Building a relationship with your bank is critical
- Marketing Specialist and Social Media Expert
What Are Your Obstacles – Lack Of Information?
If it is a lack of knowledge or information, there are many resources available such as SCORE- a non-profit organization dedicated to helping small business owners start or grow their business with their free mentoring or workshop events. The SBA – Small Business Administration also provides a wealth of information that can assist you with the foundational information that will set the stage for your business growth.
Want to Learn and Get More Insight About Growing Your Wedding & Event Planning Business?
Join us on October 13, 2012 for “Wedding & Event Biz 101: 8 Essentials To Take Your Business To The Top” at the Los Altos Hills Golf & Country Club, where you will have the opportunity to network and learn from dedicated industry & business professionals who will inspire and guide you to your business success.
Here’s To Your Success!